Guided by a hands on product philosophy, we insist on using and testing our products in real outdoor environments. Through this process, we gained deep insight into material performance and functional requirements for outdoor apparel.

It is through this experience that we discovered merino wool as one of the most suitable natural materials for functional clothing, due to its breathability, temperature regulation, and natural biodegradability.

Based on this insight, we established a dedicated merino wool division focused on sourcing, developing, and supplying high quality merino wool apparel.

This division inherits our strict quality control standards and manufacturing discipline from our outdoor equipment background, while allowing our team to specialize in the development of merino wool products.

Our goal is to combine decades of outdoor manufacturing experience with premium Australian imported merino wool resources, providing global brands with more sustainable and high performance apparel solutions.